Bronto – Email Marketing Reviews

Bronto Review - 9/8/2010 09:57 AM

Top 10 Email Marketing Services

1.		6.
2.		7.
3.		8.
4.		9.
5.		10.

Bronto Review - 8th

Website: http://www.bronto.com
Year Founded: 2002
Location: Carolina

Phone Support : Yes
Email Support : Yes
Live Chat : No

Overall User rating -
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Summary:

What sets Bronto apart from other email marketing companies is its 3 tiered service, its upgraded reporting, campaign testing and its one of the only services that offers the use of a dedicated IP address. Otherwise the service is similar to many of the other email marketing services.

Highlights:

Bronto provides 3 different versions of Email Marketing solution: Core Version, Professional Version and Agency Version.

This is beneficial as it offers different sized organizations, having different needs, a service that is more geared to those needs.

On top of the regular tracking that other services provide, Bronto adds useful elements. These are Conversion tracking, and a complaints summary. Bronto uses application integration with a variety of analytics solutions including Omniture SiteCatalyst, Google Analytics in order to create a more comprehensive analysis of the user’s campaigns and your subscribers’ trends and tendencies. As part of campaign reporting. This is helpful in understanding how different campaigns are being received.

Bronto also provides a sender rating. This is an overall score to help the user keep track of their reputation. Sender ratings are determined from the analysis of critical message delivery metrics such as complaints and bounces.

Using Bronto, the user can schedule an email blast for testing messages for possible SPAM alarms. This is a great feature that the better email marketing services provide.

Bronto also offers the use of a dedicating IP address. Most other service do not offer this upgrade, and will have you sharing an IP address with many other companies. The reason why the dedicated IP address upgrade is an important option is because of the potential of other companies that you are sharing the IP address with of affecting the reputation of the IP address you are sending from. If some of those other companies have a bad reputation, then they will be bringing down the performance of the IP address, and therefore the performance of your campaigns will be affected as well. This is a nice option for those organizations that have the extra funds for this service.

In terms of support, Bronto offers similar service to other email marketing agencies. The "getting started" guide is a brief and informative section set up as FAQs. Also, both email and phone support are relatively helpful and prompt.

Bronto hosts 10MB of images. Although this isn’t much, most services we reviewed offered far less storage.

In terms of campaign creation, with Bronto you can choose from three different types of messages: a text email, rich text email (with images and hyperlinks included) or HTML.

Criticism:

Bronto does not charge monthly like most of the services reviewed, and their pre-paid service is quite pricey in comparison to other companies that have been reviewed.
The Core Edition is $995 per year and allows you to send up to 60,000 messages annually.
The Pro Edition is $3,000 per year and allows you to send up to 120,000 messages annually.
The Agency Edition starts at $3,000 per year and can be tailored to meet your needs.
Also, editing Bronto’s templates is more difficult than some of the higher ranked services. Making Changes to the background color is difficult and requires knowledge of HTML coding.
For their support services, Bronto needs to include a live chat. This is an added benefit to clients needing more immediate support. Although their support is generally great, it is always lined with a sales slant. When looking for support, expect to be pushed into buying something.
Visually, Bronto leaves the user wanting. Their introductory pages are a little bland and could you use a little creative flare and functionality.
Also, their free trial sign up involves a sales representative contacting you. There is no way around signing up for a free trial without getting in contact with a sales representative. This effects the perception of the user, and can lead to mistrust.

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Recent Customer Comments

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Bronto reports bounces in detail as has for some time...
-- Hilary , US

Had lots of troubles with these guys..
-- Blue Warbler , Here and There

Great to use!..
-- Darcy , Green Bay

Bronto has always served my business needs..
-- Wayne Dorms , Ft. Lauderdale

I love Bronto, very easy to use and great staff (Jon Lince)..
-- Percy Sommerset , Lethbridge

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