Email Marketing Reviews – Review Criteria

2/5/2012 12:07 AM

Top 10 Email Marketing Services

1.		6.
2.		7.
3.		8.
4.		9.
5.		10.

Welcome to Email Marketing Reviews

Criteria

The most important thing that you need to know about how we rate email marketing companies: we are looking for what it is about the company that sets them apart from the rest. In other words we have not included any information on features that ALL email marketing services SHOULD have:

In order to even stay in business, an email marketing service provider needs to have relationships with the major ISP's (Internet Service Providers) such as AOL, Yahoo, etc. If they do not then the email that is being sent out from their servers will get blacklisted.
Every email service provider should provide standard metrics, tracking things like 'opens', 'clicks', 'bounces', and Forwarded emails.
Email marketing service providers must have an anti-spam policy in place to keep users from being blacklisted in the event that one user abuses the service. They need to be CAN-SPAM (an official anti-spam policy) compliant. The common requirements to include are: a postal address, unsubscribe option, information on how the recipient joined the list in each email newsletter, and not using false or misleading headers and subject lines.

Therefore in our analysis of the best email marketing service providers, we have not taken these things into consideration as they are an expectation/requirement of the services that were reviewed.

What we have done is looked for the services that offer the best VALUE for the features that are offered. We have weighed all the useful features against the cost and results of the service to determine the 10 email marketing services.